The changing face of the recruiting industry

Like most industries, recruiting has become much more efficient and delivers positive outcomes on a consistent basis through the use of technology. Those tasked with sourcing quality candidates and placing them in roles where they will benefit an organization from the first day of hire now have a number of tools at their disposal to easily achieve these goals. No, as an industry, recruiting is more profitable than ever.

According Bullhorn's "2015 North American Staffing and Recruiting Trends Report, " 77 percent of the supplemental staffing agencies participating in the survey stated that they had either exceeded or met their revenue generation goals in 2014. This is a positive sign on several fronts.

Arguably the most important is that this data signals that the far-reaching effects of The Great Recession are likely a thing of the past. During the economic downturn, many companies reduced the sizes of their workforces and put a freeze on hiring new candidates.

The Bullhorn survey revealed that 74 percent of respondents confirmed their intentions to add to their corporate headcount in 2015. Also, 77 percent of the recruiters participating in the study stated that their placements last year outpaced figures recorded in 2013.

The fact that organizations are once again in the market for new employees and partnering with professional recruiters to secure these individuals is appositive sign. In addition, the agencies that have been able to pull in sizeable amounts of revenue not only signals an increased number of open needs being presented to them by clients, but also highlights the success that recruiters have achieved via placements as a result of their sourcing activity.

All of this data should have recruiters keeping a close watch on what is expected to take place within the industry in 2015 and beyond.

Current trends taking place in the recruiting sector
With companies once again bringing on additional talent, The Hiring Site wrote that competition between recruiters – particularly those sourcing for similar candidates – is fiercer than ever. However, there are companies looking for candidates with in-demand skills, but the talent pool in these areas are low.

Because of this, recruiters who identify these individuals must quickly gain a rapport with them. It would be reasonable to assume that these workers are fielding calls from supplemental staffing agencies on a routine basis. Therefore, representatives of these organizations must not sell a candidate on a particularly job opportunity, but instead, work to gain their trust. This will make them more likely to consider an open position, making the placement process much easier.

Another strategy being used by successful recruiters is maintaining contact with individuals after a placement has already been made. Relationship building will be essential for staffing industry professionals. In most cases, a recruiter will cease contact with someone after he or she has been placed into a role.

However, doing so creates a sense of alienation and disengagement. Therefore, maintaining a relationship with people after they have put into a job opportunity will keep a recruiters candidate pipeline strong.

Lastly, a number of staffing agency representatives are finding success through mobile recruiting efforts. With tablets and smartphones so prevalent in society today, it makes sense to make owners of these gadgets targets of a recruiting campaign.

It is not uncommon for job seekers to search for employment using a mobile device. Therefore, not only must job postings be formatted in such a way that they can be displayed on smaller screens, but recruiters must also make communication via this channel an important part of their overall strategy.

The recruiting industry, by and large, is changing. The most successful staffing professionals will modernize their efforts in accordance with the times.